Investigating Human Goodness
University of the South
“I don't think that we can prove the existence of God, but I do think that there are reasons to believe. The question is, what are those reasons? And are they good ones?"
—Robert MacSwain, Ph.D, Associate Professor of Theology at The University of the South
The Opportunity
The question of evidence of God is ambiguous and hard to agree on. After centuries of disagreements, full of dozens of theistic arguments, some quite obscure, one must wonder if the existence of God is intellectually unsolvable. But what if there’s a set of evidence that we haven’t quite fully explored? And it’s discernable, abundant, and living and breathing right in front of us.
Rob Macswain, Professor of Theology at The University of the South, has raised the questions, “What if human holiness is divine evidence?” and “What if religions saw its followers as evidence of God?”.
The Approach
After centuries of disagreements, full of dozens of theistic arguments, some quite obscure, one must wonder if the existence of God is intellectually unsolvable. Rob Macswain uniquely identified a set of evidence that perhaps we haven’t quite fully explored. And it’s discernable, abundant, and living and breathing right in front of us.
Disrupting the traditional definition of saint and introducing an entirely new argument to an age-old discussion, we sought to build communications tools designed to strategically remind and introduce audiences to the historical arguments for the existence of God while introducing this novel lens.
Storytelling
Campaign Strategy | Copywriting | Video | Photography and Visualization | Social Media Graphics | Infographic | Public Relations
Project completed as Chief Strategy Officer at Grey Matter Group
