We frame research in a way that people can understand — and can’t ignore.
Marketing, for many, is an algorithm. Vanity metrics. Impressions, impressions, impressions. But if everyone is busy doing marketing, Think Theory is willing to slow down and think about marketing. We’re in constant dialogue between ideas and evidence, rummaging for meaning, truth, and clarity, using design as a weapon to translate new knowledge into potent impact.
Our Approach
We’re intellectually curious and eager to learn about your research. And not just executive summary level stuff. We want to deeply understand the novel question that you are most curious about.
1 LISTEN
With distance comes perspective. We’re not experts in your field, but we pride ourselves in deconstructing and reconstructing storytelling structures in order to widen the horizons of those who may benefit from your work.
2 DECONSTRUCT
Things may get cloudier before they get clearer. That’s our promise to push into the abstract and imagine all the possibilities.
3 IMAGINE
Words matter. They can either invite curiosity or communicate exclusivity. This is the science of choosing the words, phrases, and visuals that best tell your story.
4 FRAME
Overly simplistic is the enemy of simple. Translation doesn’t have to mean dumbing down. Instead, it’s about creativity, clarity, and surprise.
5 TRANSLATE
Equipped with a story to tell, it’s time to build and deploy content for your audiences. Websites, videos, infographics, presentations … all geared to share your story.
6 DISSEMINATE
Our Services
STRATEGIC PLANNING
Market Research
Story Mining
Brand Strategy
Theory of Change Development
STRATEGIC STORYTELLING
Communications Strategy + Messaging Platform Development
Digital Marketing Strategy
Campaign Development
Campaign Launch Strategy
Public Relations Strategy
CREATIVE SERVICES
Logo and Identity Development
Data Visualization and Infographics
Public Relations
Website Design and Development
Video
Social Media Content and Graphics
Collateral
Copywriting and Storytelling
Presentation Design and Development