We frame research in a way that people can understand — and can’t ignore.

Marketing, for many, is an algorithm. Vanity metrics. Impressions, impressions, impressions. But if everyone is busy doing marketing, Think Theory is willing to slow down and think about marketing. We’re in constant dialogue between ideas and evidence, rummaging for meaning, truth, and clarity, using design as a weapon to translate new knowledge into potent impact.

Our Approach

We’re intellectually curious and eager to learn about your research. And not just executive summary level stuff. We want to deeply understand the novel question that you are most curious about.

1 LISTEN

With distance comes perspective. We’re not experts in your field, but we pride ourselves in deconstructing and reconstructing storytelling structures in order to widen the horizons of those who may benefit from your work.

2 DECONSTRUCT

Things may get cloudier before they get clearer. That’s our promise to push into the abstract and imagine all the possibilities.

3 IMAGINE

Words matter. They can either invite curiosity or communicate exclusivity. This is the science of choosing the words, phrases, and visuals that best tell your story.

4 FRAME

Overly simplistic is the enemy of simple. Translation doesn’t have to mean dumbing down. Instead, it’s about creativity, clarity, and surprise.

5 TRANSLATE

Equipped with a story to tell, it’s time to build and deploy content for your audiences. Websites, videos, infographics, presentations … all geared to share your story.

6 DISSEMINATE

Our Services

STRATEGIC PLANNING

  • Market Research

  • Story Mining 

  • Brand Strategy

  • Theory of Change Development

STRATEGIC STORYTELLING

  • Communications Strategy + Messaging Platform Development

  • Digital Marketing Strategy

  • Campaign Development

  • Campaign Launch Strategy 

  • Public Relations Strategy

CREATIVE SERVICES

  • Logo and Identity Development 

  • Data Visualization and Infographics

  • Public Relations

  • Website Design and Development 

  • Video

  • Social Media Content and Graphics 

  • Collateral 

  • Copywriting and Storytelling 

  • Presentation Design and Development