Data points.

Stories move.

Every study is a story waiting to be told.

About Us

Compelling ideas
that build thoughtful stories

Through creativity and clarity, we help researchers and funders of research translate their work into stories that help humanity understand, remember, and share new knowledge. We develop compelling ideas that guide people into feeling something deep about themselves while fully honoring the rigor of the work that’s been done.

FEATURED PROJECTS

Giving research the shape of story

Harvard, Baylor, Gallup, Center for Open Science

University of Pennsylvania

  • Market Research
    Recognizing and respecting our audiences.

    Story Mining
    Understanding the storytelling landscape.

    Brand Strategy and Planning
    Building a strategic blueprint.

    Theory of Change Development
    Defining a clear path to impact.

  • Communications Strategy
    Building breakthroughs.

    Campaign Development and Launch
    Planning for launch, rocket boosters, and orbit.

    Messaging Platform Development
    Leveraging fundamental techniques to build your research story.

    Public Relations Strategy
    Discovery means little when it can’t be shared.

  • Copywriting + Storytelling
    Turning your world into words.

    Data Visualization and Infographics
    Making your research visual.

    Public Relations
    Creating headlines and hooks.

    Website Design + Development
    Making your research findable.

    Video
    Utilizing the most dominant form of communication today.

    Social Media
    Making your research visible.

    Collateral + Presentations
    Injecting drama and surprise.

OUR SERVICES

Our Beliefs

TENETS OF THINK THEORY

01

We believe story mining is just as important as data mining.

Science produces data, but stories produce motivation.

02

We believe storytelling is a constant pursuit of truth and clarity.

Create moments when your audiences see beyond their existing knowledge and welcome in something new.

03

We believe when clarity happens,
action happens.

Give your audiences permission to not only learn, but also feel something deep about themselves.

04

We believe it’s possible to honor both the rigor and accessibility of research.

Trust us, rigor and accessibility work better together.

05

We believe every form of communication has the opportunity to turn the novel into the known.

Let your research be novel and your story be known.

06

We believe impact is a shared pursuit.

Engagement through storytelling and community building is an integral path to impact.